We produced a variety of infographics for the Zoological Society of London to communicate the impact of their work.

A world where wildlife thrives

Infographic highlighting ZSL’s mission.

This infographic from ZSL showcases their mission to ensure a world where wildlife thrives. It highlights four key areas of conservation work: Protecting species through research and zoos, Restoring habitats by collaborating with local communities, Creating change by inspiring and empowering people to take action for nature, and Training conservationists to build a movement of skilled professionals. The visually engaging illustration features various conservation efforts, endangered species, and community involvement, reinforcing ZSL’s commitment to wildlife and environmental protection.

Annual Report 2024 Infographics

We worked with ZSL to produce these illustrated infographic spreads for their annual report.

This infographic highlights ZSL’s vision to engage 2.8 million visitors per year by 2030 through immersive wildlife experiences at their zoos. It presents key visitor insights, showing that 66% of visitors left with a greater appreciation for wildlife, while 61% felt closer to nature after their visit. Metrics such as likelihood to recommend (NPS), enjoyment, and value for money are compared for London and Whipsnade Zoos, tracking progress towards targets. Illustrated elements reinforce the visitor experience, including people engaging with nature, observing animals through binoculars, and enjoying the zoo setting. The infographic underscores the importance of education and conservation in enhancing public connection to wildlife.

This infographic showcases ZSL’s dedication to fostering a diverse, inclusive, and equitable workplace environment. It presents workforce insights, including a 0% gender pay gap, a commitment to increasing representation from underrepresented demographics, and the work of Equality, Diversity, and Inclusion (EDI) networks. Key statistics illustrate that 10% of employees identify as LGBTQ+, 13% come from minority ethnic groups, and 8% have declared a disability. The visuals depict a diverse group of employees participating in conservation activities, reinforcing ZSL’s mission to create an inclusive and thriving work environment for all.

This infographic outlines ZSL’s commitment to cheetah conservation as part of their goal to recover 60 threatened species by 2026. It highlights key achievements such as publishing 6 research papers, supporting 8 postgraduate students, and implementing conservation action plans in 16 cheetah range states, covering 95% of the global cheetah range. The infographic also details the first-ever Red List assessment of the northeastern cheetah and financial and mentoring support for 13 national cheetah and carnivore coordinators. Illustrated with a binocular-view perspective of a cheetah in the wild, the design visually reinforces conservation efforts in action.