Guidance for Conservationists on Working with Faith Groups

WWF’s Beliefs & Values Programmee

 

The project

WWF asked us to help them produce a series of comprehensive guides for conservationists, providing guidance on how to effectively engage and collaborate with faith groups in their conservation efforts. The documents recognises the significant role that faith communities play in environmental stewardship, given their unique worldviews and relationships with nature.

The guide covers a wide range of conservation themes, including human-wildlife conflict, illegal wildlife trade, forest protection and restoration, advocacy, consumption, and behavior change. It highlights the calls to action from influential faith leaders across various religious traditions to protect and restore nature as part of their religious duty. It also provides practical examples of faith communities leading initiatives to conserve nature worldwide, from Christian action in the Amazon to Islamic fatwas on wildlife trade and water conservation, to Buddhist monks patrolling forests in Southeast Asia.

Tablet screen displaying the cover of a guide for conservationists on working with faith groups in a forest setting.
Digital tablet among green leaves showing key recommendations for engagement with faith actors.
E-reader on pebble surface showing a detailed guide for conservationists working with faith groups
Tablet on sandy beach displaying a page about understanding context in partnerships, with illustrative graphics.
 
 

The challenge

The challenge was to design an infographic language that helped to guide the reader through the four main stages of engaging with faith groups in conservation efforts: Understanding the Context, Initiating Contact, Implementing Together, and Exiting the Partnership.

Each of these stages is represented by an illustrated scene(Understanding the Context, Initiating Contact, Implementing Together, Exiting the Partnership). This not only helps to differentiate them but also creates a cohesive visual narrative throughout the report. These visual identities are carefully crafted to reflect the essence of each stage. We also edited copy and named the key sections, allocating them with numbers to help navigate the documents. We used interactive PDF elements to allow the reader to navigate between numbered sections with the interactive navigation bar.

These visual identities are consistently used to style each of the key chapters, providing a visual continuity that enhances the reader's understanding and retention of the information. The infographic serves as a visual summary, allowing readers to quickly grasp the key stages of the process and their significance in the overall context of faith group engagement in conservation efforts.