In this project, we aimed to communicate the objectives of Ageing Better in Camden by integrating the local context of their work into the design. We chose to use a map as a visual representation, illustrating each objective in relation to notable landmarks such as Regents Park, London Zoo, and Camden Market, as well as depicting housing and buildings from the area.

To make the infographic accessible, we assigned each of the three sections a number and a different color for the text boxes and notations, visually representing each objective. The challenge was to effectively illustrate the charity's objectives while maintaining a cohesive and engaging design that resonated with the local community.

For the character illustration in this project, we worked with an illustrator, Marina D’Vaz.